Our Company

Our company is a locally incorporated company established in mid 1980s. We started off as a coffee wholesaler and coffee distributor to provide a one-stop service to all aspects of our business. Since then, our company has grown from strength to strength to be a coffee trading company that is well known and respected as a supplier of coffee beans, coffee powder, tea dust and other coffee complementary products.

Today, we have integrated our business into a coffee manufacturer, in which, we provide coffee-roasting services and we also trading in raw coffee beans. With our years of experiences, we have delivered comprehensive range of products and services to today’s food and beverages industries covering the entire supply chain of coffee from raw material to reputable commercial coffee roaster.

Through the incorporation of this process in-house, we were able achieve a high standard of quality and consistency that has been much appreciated by our customers. At Hui Yee, our emphasis on design, finish and technology lets us market our top products, on a par with any first-class brand, and with a price-quality ratio second to none. And our staff is constantly bringing in the latest new technologies to the art of roasting and blending high quality coffees. Even today, we continually refine our processes and develop new recipes so that we are able to offer our customers a better and wider range of products.

Our Philosophy

At Hui Yee’s, ROAST-TO-DEMAND is our commitment to bring you the freshest, richest and flavorful coffee. We always strive to sell the best of the best gourmet coffee beans, custom roasted to bring you superior, award-winning coffee — our goal is to help you to savor the experience.

Our Solution

We supply roasted coffee beans/powder and tea dust to café, restaurant, F&B outlets, corporate offices and household and many more. We are also the exclusive distributor representing one of the major European commercial coffee roasting machine in Asia Pacific. Other than that, we also provide other coffee complementary products and coffee related equipments to our clients. All of our coffee is available in commercial and retail packing for Local/Export market and even private labeling.

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Our 3 great Missions

1. To exceed Customers’ expectation and satisfaction by offering safe and whole some quality products and proficient services.
2. To be innovative and value-add to our products and services.
3. To compliance with ISO 9001:2000 and SS 444:1998 HACCP system certification and to sustain long- term growth through continuous improvement.

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Our Organization Culture

Our Core Values

• Be Self-motivated with Positive Attitude, a sense of Initiative & Responsibility
• To provide our customers with Safe. Wholesome Products and Proficient Service
• Always treat our customers with warmth and graciousness
• To promote the spirit of kinship amongst colleagues and excel as a Team
• Always be Creative and Innovative
• To possess the strong enthusiasm to learn and excel

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Milestones Achievement of Hui Yee Coffee Manufacturer

• In 1987-2000, we were established as a coffee wholesaler and coffee distributor. Since then, our company has grown from strength to strength to be a coffee trading company
• In 2001, we transformed into a service-based model for our business. We started supplying coffee beans and espresso machines to cafes, restaurant and other types F&B outlets. This has helped us capture a larger share of the market as well as developing more sales avenues for our clients.
• In 2002, we were awarded the ISO 9001 certification as well as HACCP. In Singapore, we are the first to achieve the ISO and HACCP certification among our peers. This reassured that quality can never be compromised at Hui Yee.
• In 2003, we moved into the retail market and developed the brand Cuppachoice. Under this brand, we have 2 ranges of products to cater to different palates.
• In 2004, we have move into the regional market and had since in direct negotiation with some major countries in Asia Pacific and South Pacific Territory to setup major distribution network.
• In 2005, HUI YEE was awarded the sole exclusivity to distribute one of Europe leading brand of Commercial Roaster from low end to large complex commercial roaster under JOPER LDA.

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Our Competitive Edge

Cuppachoice’s competitive edge is its market leading product quality by using time tested blends of different green beans to come up with compelling final products.

By leveraging personal relationships, Cuppachoice has gained the recipes and knowledge through many upheavals from the business communities over different part of the world. Traditional business practices have been rendered obsolete by technology and infallible powerhouses have come and gone.

Part of Cuppachoice’s success is the combined old world roasting techniques and the deployment of State-of-Art-Technology with the art of blending different green beans to come up with special recipes. This ensured Cuppachoice will always have the finest products in a borderless world, anywhere, anytime and is not available to other customers.

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Products and Services Outline

1. Contract Manufacturing- Custom Roasting & Private Labeling for

Local and Overseas market

2. Raw Coffee Beans Trading 

3. Commercial Coffee Roasters 

4. Espresso Machines and Coffee Grinders 

5. Coffee Beans, Powder Tea Dust (Straits / Traditional) 

6. Gourmet Flavored Syrups ( Monin ) 

7. Cafe Set Up Consultancy 

8. Cafe Academy Retail and Roastery Franchise Opportunity 

9. Barista Training Workshops 

10. Coffee Tasting workshop 

11. Coffee and Tea Party Services 

12. Rental Services for Events or Functions 

13. Coffee Merchandise, Souvenirs and Seasonal Gift Packs 

14. Maintenance and Servicing of ALL Coffee Equipments

15. Customize Beverage Concoction for your Cafe or Restaurant

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